20th Century Fox Did Not Believe In The Television At All In 1946
Due to FOX having multiple television networks, one could conclude that they were an early believer in TV. Yet this is not exactly true, as Darryl Zanuck was not much of a fan. Along with Joseph Schenck, Zanuck formed 20th Century Pictures in 1933. This eventually became 20th Century-Fox due to its merger in 1935 with Fox Studios. Zanuck was a hands-on executive who did well in his role.
Yet when asked about his thoughts on TV in 1946, he claimed “Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” A movie studio executive answer, indeed.