Failure – Pets.com
- Current Company Value: SHUT DOWN
To be fair here, Pets.com was actually a great idea and was relatively successful early on. It was founded in 1998 and shut down by 2000. Yet it can be hard to see how a company that was clearly useful ended up shutting down. The company created a puppet mascot that people loved, even including Pets.com in the Macy’s Thanksgiving Parade in 1999 along with the 2000 Super Bowl. What is so interesting about the website was that people loved the idea of an e-commerce site to get stuff for their pets. Thus, the company began seeing record sales numbers. However, Pets.com is the most infamous part of the “dot-com bubble.”
This was a time in which websites on the internet popped up dramatically, as people were seeing the potential success they could provide. Major investors, even companies, bought into sites in hopes of hitting it big. Pets.com was a part of that and could have survived. Yet they did not have a truly workable business plan. Even though sales increased a lot, they lost money on every sale as it was selling products for one-third the price it paid for them. That wasn’t even including the cost of advertising. That led to a shutdown and many portions of the company were sold to PetSmart.