Failure – Juicero
- Current Company Value: SHUT DOWN
It is really hard to understand how Juicero really became a thing in a world of less expensive juicers. As referenced, this is a juicer that used specialized single-serve packets of pre-chopped fruits and vegetables. They also only sold these packets via a monthly subscription. The Juicero itself was also WiFi-connected for, we suppose, the person that likes to start getting their juicing going while getting ready for work? The problem with the company should have been obvious from the start honestly. First of all, the Juicero device itself was high-priced when it first came out.
The idea of then pushing people to get a subscription to even qualify to buy the packets was insane too. If that was not bad enough, an investigation into the main juice packets found that these packets did not include some impressive juice. Rather, the packets included juice that could just as easily be squeezed by hand as by the juicer itself. In 2017, the company realized they were in a bad position and suspended sales. The company even repurchased the juicer from customers, in an effort to make things right. The company has been searching for a buyer of the overall IP ever since.