NEX & Toshiba’s HD DVD
- Product Type: Digitial Video Disc
Back in 2002, NEX and Toshiba invented the HD DVD as an improved and high-end model of DVD. This was a huge innovation at a time, especially as high-definition televisions were rolling out. However, they ran into a big problem. Sony was already in the process of developing BlueRay discs and players. They also made PS3 models and beyond capable of playing BlueRay discs and DVDs. On top of this, Sony already owned its own movie studio and had many media partners. This allowed them to push for studios to make their movies into BlueRay discs and that led to a lack of support for HD DVDs. Toshiba reportedly lost around $1 billion USD after the DVD losses. Making the HD DVD one of the biggest failed tech products in recent memory.