MoviePass
- Product Type: Movie Ticket Subscription Service
MoviePass is “technically” a tech product that was ultimately a huge failure for a variety of reasons. Users would subscribe for $10 monthly and get up to three movie tickets they could use any time that month. Subscribers would use an application where they’d check in at a local theater and choose a movie and showtime. It would load onto a card that you’d use at the theater. Yet MoviePass didn’t consider the costs. Since movie tickets cost around $15+, the $10 fee meant they’d operate at a loss on just one ticket. Three though? It was never going to work. MoviePass was never going to be sustainable long-term and everyone knew it.