- Product Type: Wearable Technology
Nike has never really been known for making hardware or software products. However, if they were going to get into the tech world, the FuelBand was the way to do it. The Nike FuelBand was an activity tracker that measured one’s physical activity, steps taken, and the amount of energy one burned. The information was measured in “fuel points” and integrated into the Nike+ online community and application. It gave people a chance to keep track of their exercise progress while also helping others stick to their goals. The problem was that Nike, unwise to the tech world, did not comprehend the public’s interest in wearable tech. Plus, the Fitbit among others made competition difficult along with the fact that the Apple Watch launched shortly after.