The “Secret” Social Network
- Product Type: Social Network
Back in 2014, a “Secret” social network popped up that people were initially very interested in. Secret showed you messages from your friends or even friends of friends, but no one was identified by their real name. This gave everyone a safe space to talk about some very problematic things that would get them kicked off of normal social networks. Secret managed to raise around $35 million after seeing 15 million users. Yet anonymity never really works out long-term. After all, this is the internet, people. The identities did not stay secret and this meant that the entire concept was moot. The co-founder pulled the plug and Secret became one of the most notable failed tech products in history.