Blade Runner Influenced Digital Eye Candy
Eye candy comes in all shapes and sizes, and that includes LED billboards advertising a new product or food. It wasn’t always bright colors and flashing lights, though. Movies like Total Recall and Minority Report portrayed scenes with flashy backdrops. But it wasn’t until Blade Runner that truly had an impact on the digital advertising world. This 1982 film was ahead of its time, especially in the marketing world. They probably made all of those well-off advertisers look like imbeciles once they thought of their digital billboards flying around aerodynamic vehicles. How can you beat that? You’re probably used to those simple billboards along the side of Route 66, not some flashy, eye-catching sign on a flying car. Even though we’re not that advanced, we’re almost there. In 2007, a company called Watchfire Signs installed the first digital billboards in the USA (The Richest)