The Lost In The Mall Technique
- Year Conducted: 1995
- Parties Involved: Dr. Elizabeth Loftus
Psychologist Dr. Elizabeth Loftus was the architect of the “Lost in the Mall Technique.” She successfully proved how false memories can be planted in someone’s brain. During the 1990s, she tested her concept on 24 participants. She told them all short narratives describing childhood events. Each was told 4 different stories and claimed each one had been verified by their family members. However, three were true stories while one was false.