Female Scientists Focus On A Secret Weapon To Fight Climate Change (The Washington Post)
When mothers want to protect their children and make sure their futures are great, most women will do anything they have to in order to make that happen. That includes Climate Researcher Katherine Hayhoe who decided to team up with 5 other women (all mothers) to work with a marketing firm called Potential Energy. This was in an effort to launch Science Moms, which is a $10 Million campaign to educate and empower mothers to do something about climate change.
They began getting small televised advertisements in states across the country, including North Carolina, Arizona, and Wisconsin. While you do not have to be a mother to care about protecting the Earth, it is great that moms want to educate other mothers. This will only turn into a larger effort to make the next generation care more about climate change. In the end, one thing is clear to Katherine and the other mothers. “Moms trust moms,” which is a powerful message, to say the least.