Social Media Use Can Signal Loneliness
Cigna’s study was also able to determine social media plays a role in loneliness. They actually did their study using the UCLA Loneliness Scale, which is usually standard among those involved in psychological research. The team would ask people questions about how often they feel outgoing or friendly, if they felt alone, and things of that nature.
They would then calculate the results on an 80-point scale. Another part of the study asked people about their social media habits. This included average, moderate, or heavy social media usage. Of the people that were considered lonely based on the study’s scaling, 73% were heavy social media users compared to 52% of those who were light users.
This might have a lot to do with the Millennial Culture too. We know this is the generation that feels the loneliest, yet they are also the heaviest social media users. Therefore, heavy social media use should not completely signal that a person feels lonely completely. However, those who are lonely will frequently use social media basically.