We Meet The Enemy
Our cult leader will want us to hate anything he or she hates. If they find toothbrushes to be terrible, their charisma will make cult members choose to throw out their toothbrushes. Seriously, this type of concept has been employed before. From the first meeting to the one hundredth, you’re told about “an enemy.” Of course, all cults differ on who they proclaim to be an enemy or threat to the world. Cults love to use “governments,” “religions,” or “society” as enemies to the world. This is useful because the terms are so broad.
Cults keep things self-contained a lot, members do not realize that the “enemy” is nothing like what the cult claims. Children are told from a young age that the outside world wants to kill them or assault them, if you ever leave then God will hate you, etc. It is a clear form of mental abuse. Yet it makes them afraid to do something that differs from the cult norm. Others who are brought into the cult then slowly begin to see things the way a cult referenced because they are focused completely on the cult. Cults brainwash people into believing the enemies are threats, but the cult will keep you safe if you do as they say.