Gluten Harm for Everyone
The mass gluten scare kicked off with Dr. William Davis’s 2011 “Wheat Belly” book, which lacked peer-reviewed evidence. Celebrity endorsements like Miley Cyrus going gluten-free in 2012 sent sales soaring to $2.3 billion by 2019. Scientific reality? Only 1% of people have celiac disease. Non-celiac gluten sensitivity affects at most 6% of the population. Most reported symptoms from gluten come from placebo effects rather than actual physical reactions.