Over-Expansion
One could say that expanding your universe could lead to multiple intellectual properties seeing screen time could only be a good thing. Yet that is problematic for people trying to understand everything. The Marvel Studios phases have always tried to lead us into something through several films or shows. Essentially, they gave us several stories to tell to set up one big story. Either that or they did origins and expanded upon a character if the original show or movie did well. For example, look at Black Panther. We were introduced to him back in Captain America: Winter Soldier, as it was believed Bucky killed T’Challa’s father. That introduction only made people curious to see more about the Black Panther. That led to a solo project that grossed over a billion dollars at the box office.
It was also a huge cultural movie for the African American community. This made sense to expand upon for Marvel, obviously. However, now Marvel seems to be introducing a ton of new people all at once. Some are getting their own shows right away, all in an attempt to just get them out there. That also leads to sloppy stories, rather than the time and care Marvel used to have. In Phase 4 alone, we were introduced to the Eternals, She-Hulk, Yelena, U.S. Agent, Taskmaster, Ms. Marvel, Kate Bishop, Shang-Chi, Red Guardian, Mighty Thor, Agatha Harkness, along with Namor when Wakana Forever comes out. It’s by far the most characters introduced in any phase. We did not even include all of the side characters either, nor the official introduction of the Netflix characters.