This Controversy Raises Questions About De-Extinction Marketing vs. Real Science
Colossal’s campaign has reignited debate about the ethics of de-extinction marketing. Scientists warn that bold claims blur the line between actual breakthroughs and media hype, leaving the public confused about what’s scientifically possible. The uproar spotlights a deeper issue: how companies communicate biotechnological advances, and whether spectacle is overshadowing honest, transparent science in the race for attention and funding.